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You can also email us at madeline@seachangeprogram.org
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Messaging Mujeres

introduction

The media is failing the public when it covers abortion. Often, the digital and print news does not cover abortion at all, and when they do, the stories are silencing and stigmatizing. The narratives exaggerate safety concerns, advance stereotypes of women of color, and focus on policy or tragedy.

The impact of this narrow and biased coverage of abortion is that people who have abortions don’t see experiences that reflect their own, and the public doesn’t see realistic or positive depictions of abortion. The larger impact is that public opinion is difficult to shift.

our strategies

  1. 1. Show up for reporters
  2. Insulate reporters writing about abortion from targeted online anti-choice harassment. This kind of harassment from anti-choicers can discourage reporters and editors from covering abortion-related stories. We will show up for them by monitoring social media channels for harassment; building a rapid-response coalition that can quickly drown out bad actors; and amplifying the work of reporters creating quality abortion journalism.
  3. 2.Educate reporters about public opinion
  4. Public opinion on abortion is not controversial. A majority of Americans support people having safe, affordable access without barriers. The media represents this otherwise, due in part to inaccurate polling. We seek to educate journalists about inaccuracies in previous polls, and to conduct new polling.
  5. 3.Amplify and promote representative and diverse stories
  6. Sharing and exposing representative and diverse stories on abortion will normalize abortion and create a new cultural norm. It will also bring more people into the movement, and build inclusivity in the movement. We seek to define what “good” coverage of abortion is or should be; amplify accurate stories about abortion; and encourage, support, and celebrate reporters who produce accurate content.
  7. 4. Create dialogue with policymakers about abortion stigma
  8. Reporters often interview policymakers and their staffers about the impacts of legislation. This makes media coverage on abortion highly politicized. We seek to work with and educate policymakers and their staffers to shift the way they talk about abortion with the media using values-driven messaging. We will do this via one-on-one meetings, relationship building, a toolkit of messaging resources, and consistent follow-up.

Are you working on a project aligned with these strategies, or want to join in on these strategies? Email Madeline at madeline@seachangeprogram.org.

group members

Amanda Williams

Executive Director; Lilith Fund

Nancy Harkness

Media Executive, A is For

Rachel Tardiff

<div style="text-align: start;"><font color="#222222" face="arial, sans-serif"><span style="font-size: 12.8px;">Program Coordinator, </span></font>Media Matters for America</div>

Steph Herold

Social Scientist

Stephanie Alvarado

Artists United for Reproductive Justice Organizer, SisterSong Women of Color Reproductive Justice Collective

group members

Amanda Williams

Executive Director; Lilith Fund

Nancy Harkness

Media Executive, A is For

Rachel Tardiff

<div style="text-align: start;"><font color="#222222" face="arial, sans-serif"><span style="font-size: 12.8px;">Program Coordinator, </span></font>Media Matters for America</div>

Steph Herold

Social Scientist

Stephanie Alvarado

Artists United for Reproductive Justice Organizer, SisterSong Women of Color Reproductive Justice Collective

take action

Are you ready to take action? Reach out and let us know if you want to take on one of these strategies, or join us as we take action on them. By working together, we can achieve even more than we can alone.

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